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Bridging the Generational Divide: How Gen X Managers Can Successfully Lead Gen Z Teams
The modern workplace is witnessing a fascinating cultural intersection — Gen X managers, known...
How to Price Your Marketing Services as a Freelancer in India: A Strategic Guide
The Pricing Dilemma Every Freelance Marketer Faces Setting the right prices for your marketing...
The Rise of Podcasting: How Marketers Can Leverage the Audio Revolution
In the last decade, podcasting has evolved from a niche medium to a mainstream...
Last-Minute Digital Marketing Campaign for Jewelry Brands on Akshaya Tritiya: A Comprehensive Guide
1. Flash Sale Announcement: Creating Urgency and Scarcity With Akshaya Tritiya being one of...
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The Timeless Tradition of Akshaya Tritiya: History and Significance
Akshaya Tritiya, celebrated today, is one of the most auspicious days in the Hindu...
The Enduring Value of Organic Website Traffic in Digital Marketing
Unlike paid channels that require continuous budget allocation, organic traffic — visitors who discover...
Philosophical Foundations of Management: Exploring Leadership Paradigms
Management philosophy represents more than just abstract theory — it shapes daily decision-making, organizational...
The Mindful Marketer: Cultivating Presence in a Fast-Paced Profession
In the whirlwind of marketing — where deadlines loom, trends shift overnight, and the...
The History and Evolution of Direct Selling in India
Direct selling in India has grown from a niche, person-to-person sales model into a...
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Case Study: Surf Excel’s “Daag Achhe Hain” Campaign — Why It Worked
One of the most iconic and enduring marketing campaigns in India, Surf Excel’s “Daag...