Latest Trends in Digital Marketing, From Social Media to E-Commerce
Digital marketing is a massive industry with ever-increasing expectations. Today’s digital world is more advanced than ever before, with new trends emerging every day. To stay ahead of the curve and ensure that your business’ marketing plan is implemented in the most effective way possible, you need to stay abreast of the latest trends in digital marketing. There are several factors that will determine how successful your digital marketing efforts will be in the long term. Here are some of the most important trends in modern digital marketing:
Digital Marketing is Always a Good Idea
We’ve already discussed the benefits of digital marketing, but what’s even more important is knowing when it’s the right time to start investing in digital marketing. For most businesses, the decision to go digital comes with a sense of urgency. You’re either seeing the beginning of a large shift in your industry or you’re just at the start of an amazing opportunity to gain new customers. Steps you can take to increase the chances of digital marketing success include the following: Communication with your customers is a crucial part of any marketing strategy. You can increase the likelihood that your customers will become lifelong customers by consistently communicating with them. This could be via email, social media, phone, or in-person events. Nothing can stop people from changing their minds. If you know that people who purchase your products are your most loyal and important customers, then you have an advantage over competitors who may not be aware of this. Make it a rule to always be on the look out for ways to increase your sales.
Consumers Are More Open to Deals
It’s easy to get frustrated when selling products that are too expensive for your customers’ needs. That’s where the concept of price promotion comes into play. By offering a deal on your products, you can increase the likelihood that your customers will purchase from you. This could be a one-time offer, or a regular program with additional perks. Price promotions also work well during certain seasons or events. For example, Black Friday is the day after Thanksgiving in the United States and Canada, and it is known as “Cyber Monday” in the US. And like most holidays, Cyber Monday is followed by “Black Friday”, which is even more crowded.
Mobile Device Advertising is on the Rise
New trends in digital marketing are followed with a “me too” attitude, meaning that other trends eventually become eclipsed by them. That’s not the case with mobile device advertising, which continues to be on the rise. According to a New York Times article, “digital advertising executives are buzzing about the possibility of a mobile-first future”. The article goes on to say that digital advertising is seeing a “transformative” shift as advertising on mobile devices is starting to take precedence over traditional forms of advertising. This transformation will likely continue, as more people begin to recognize the benefits of mobile advertising.
E-Commerce Adoption is on the Rise
e-Commerce is still a relatively new concept for a lot of people, and there will be periods of time when it feels like e-Commerce is taking a distant second place to other trends in digital marketing. However, it’s important to remember that e-Commerce is still growing at a rapid pace. In fact, it’s expected to increase by a factor of three between now and 2021. Many of the top retailers are also looking to digital marketing to help them grow organically, so it’s not just the big brands looking to digital marketing as a way to reach new customers. The adoption of digital marketing by retailers is also happening quickly, and it appears that it will continue to grow stronger over the coming years.
Digital Marketing for Small Business Is Dead
The idea of digital marketing for small businesses is a scary one, to be sure. You see, for small businesses to succeed in the digital world, they will need to invest a lot of time, money, and effort. That’s a big investment for a small business to make. However, there are several factors that will determine whether or not you should invest in digital marketing for your business. The most important one is whether or not your business is profitable. If your business isn’t profitable, then it’s hard to justify spending money on digital marketing that is likely to have little or no return on investment.