‍

The GDPR is the General Data Protection Regulation, also known as the EU privacy law. It’s an ambitious piece of legislation that will have a huge impact on how you collect and use data on your website and in your digital marketing campaigns. This article covers everything you need to know about the new EU privacy law. This is part of our growing series on what the GDPR means for online marketers and how to comply with it. You can find other articles in this series here:

What is GDPR and why is it important?

The GDPR is a new EU privacy law that was passed in 2016. It builds on the EU’s previous data protection laws, with the aim of modernizing and improving data protection laws to keep pace with the digital age. The GDPR is important because it puts individuals in control of their data in a way that’s never been possible before. You’ll have more control over who sees your data, when they can see it, and what they can do with it. The GDPR applies to all organizations (both businesses and government agencies) that process personal data of EU citizens. This is almost all organizations that process data online, so you’ll need to get on board with the new regulations regardless of your online business model.

How does the GDPR work and who is affected?

Under the GDPR, organizations will need to comply with new data protection principles. This includes abiding by a new set of data protection principles and regulations, as well as new data protection regulations and responsibilities. The priority of the new laws will be individuals’ rights to control their own data, and the right to be informed about how that data is being handled. Organizations will be required to confirm the identity of any data subjects, to give certain rights with that data, and to offer the right to delete any data. For the most part, the GDPR will only apply to organizations that operate within the EU. This means that companies that offer their products and services to EU customers will need to comply with the new regulations. This includes all companies that operate online, whether they are based in the EU or not.

What’s the maximum fine for GDPR non-compliance?

The maximum possible fine for a GDPR violation is €20 million or 4% of a company’s annual turnover. This is a pretty heavy penalty, but it’s unlikely to be enforced unless the GDPR is properly adhered to by companies. Organizations that fail to get their ducks in a row will find themselves in a legal quagmire where they’ll have to spend a lot of time and money trying to comply with the GDPR. This could result in reduced resources that can then negatively affect customers.

Tips on how to comply with GDPR for marketers

It’s important to note that the GDPR isn’t just about collecting data and processing it in new ways. It’s also about transparency and consent, and how you interact with your customers and potential customers. With the new laws come new responsibilities, and the best way to tackle these new requirements is through transparency. Adhere to the right to be informed principles, and provide clear and concise information on how to access, correct, and delete their data. It’s also important to remember that compliance isn’t just about collecting more data and processing it in new ways. It’s also about transparency and consent, and how you interact with your customers and potential customers. With the new laws come new responsibilities, and the best way to tackle these new requirements is through transparency. Adhere to the right to be informed principles, and provide clear and concise information on how to access, correct, and delete their data.

Conclusion

The GDPR is a new set of privacy laws that will drastically change how organizations collect and use data on EU citizens. It’s important for businesses to understand how the new laws will affect them, how they can comply, and how it will impact their marketing strategies. It’s also important to note that the new laws are only applicable to organizations that collect data on EU citizens. For those organizations, it’s important to understand how the laws will affect their marketing strategies and the types of data they collect.