What Is Word-Of-Mouth Marketing? — A Simple Definition
Word-of-mouth marketing (WOM) is a trust-based marketing technique that builds brand awareness and...
Why Testimonials Are Important to Your Marketing Plan: A Case Study
Testimonials play a big role in modern marketing plans. In fact, they’re one...
Why Combining Sales, Marketing & Customer Support Will Boost Your Business
There’s no denying the importance of having an engaged audience. In today’s world, there’s...
The CRM Toolkit: How to Make the Most of Your CRM for Marketing Success
When you’re talking about CRM, you probably aren’t thinking of your shiny new marketing...
A Step-By-Step Guide To Omnichannel Marketing — How To Employ It
Omnichannel marketing is the new buzzword in retail and customer service. It’s a...
How to Use Influencers in Your Direct Marketing Strategy
When it comes to marketing your business, you have so many options. You...
Using Personalisation In Your Digital Marketing Strategy: 4 Reasons Why It Works
Consumers have more choices than ever. From the content they see on social...
GDPR 101: What is GDPR? How does it affect your online marketing and what are the best practices
The GDPR is the General Data Protection Regulation, also known as the EU...
How Apple’s Marketing Strategy Is Leading the Pack: Unique Marketing Ideas and Successful Strategies
Apple is the most valuable technology company in the world, but it’s not...
5 Tips to Start Your Own Digital Marketing Firm
If you’re reading this, there’s a strong chance that you’ve been thinking about...