The Rise Of The Micro-Influencer: What Are They And Why Should You Care
In today’s digital era, it is more important than ever for businesses and brands...
How IKEA And Other Stores Strategize Product Layouts To Market Products Better
If you’ve ever shopped for home furnishings, then you know that IKEA is one...
The Unrealistic Expectations of Today’s Advertising Industry
Advertising has always been an intrinsic part of modern life. Whether you’re scrolling...
Is Offline Marketing Dying? No and Here’s Why
Today, most of the world is connected through technology and the internet. And with...
What Is Guerrilla Marketing and How Can You Implement It?
Guerrilla Marketing is a marketing strategy that is low-cost and fast. It involves...
Samsung’s Marketing Strategy: A Case Study
It’s no secret that marketing plays a pivotal role when it comes to driving...
What Is Word-Of-Mouth Marketing? — A Simple Definition
Word-of-mouth marketing (WOM) is a trust-based marketing technique that builds brand awareness and...
Why Testimonials Are Important to Your Marketing Plan: A Case Study
Testimonials play a big role in modern marketing plans. In fact, they’re one...
Why Combining Sales, Marketing & Customer Support Will Boost Your Business
There’s no denying the importance of having an engaged audience. In today’s world, there’s...
The CRM Toolkit: How to Make the Most of Your CRM for Marketing Success
When you’re talking about CRM, you probably aren’t thinking of your shiny new marketing...