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Pongal: The Ancient Origins of a Harvest Festival That Still Shapes Tamil Identity
Pongal is not merely a date on the calendar or a regional celebration confined...
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The Hidden Cost of Poor Customer Experience and How Brands Can Fix It
Many brands still treat customer experience as a support function rather than a growth...
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Staying Safe During Cyclones in Chennai: A Complete Guide to Preparing Yourself and Your Home
Chennai’s coastal geography makes it vulnerable to seasonal cyclones, especially during the northeast monsoon....
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The Psychology of Digital Persuasion: What Makes Consumers Click in 2025
The modern consumer is exposed to thousands of micro-messages daily, yet their attention remains...
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The New Blueprint of Social Commerce in India: How Digital Communities Are Redefining the Way We Buy
Social commerce in India has moved far beyond being a convenient add-on to e-commerce...
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Loyalty, Reimagined: How AI Is Transforming Customer Retention
Customer loyalty is no longer built on points, stamps, or the occasional festive discount....
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Trust as Currency: Why Ethical Advertising Will Define the Next Decade
In today’s hyper-connected world, brands are collecting more consumer data than ever before, and...
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Creating Inclusive Workplaces for Employees with Children
Modern workplaces are evolving rapidly, embracing diversity, flexibility, and empathy as key pillars of...
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Children’s Day in India: Its Origin and How Brands Can Celebrate It Meaningfully
Every year, on November 14, India celebrates Children’s Day , a day dedicated to...
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Upskilling 2.0: Preparing Employees for the Future of Work Beyond AI
The first wave of artificial intelligence adoption focused on awareness and experimentation. In 2023...