Top 10 Tools to Gain Popularity on TikTok: What Creators and Brands Should Be Using
TikTok growth today is not accidental. While creativity remains the foundation, consistency, timing, optimisation,...
How to Market a Band or Musician in Today’s Digital-First World
Marketing a band or musician today is no longer about chasing record labels, radio...
10 Marketing Trends from 2025 That Are Worth Carrying Forward into 2026
As 2025 comes to a close, marketers are doing what they do best, analysing...
inMENTOR
Creator or Business: Which Instagram Account Should Brands Choose and Why It Matters
Choosing the right Instagram account type is no longer a cosmetic decision. For brands,...
inGENERAL
Pongal: The Ancient Origins of a Harvest Festival That Still Shapes Tamil Identity
Pongal is not merely a date on the calendar or a regional celebration confined...
The Modern CMO Mindset: From Campaign Thinking to Business Leadership
The role of the Chief Marketing Officer has evolved more in the last decade...
Marketing Leadership in the Modern Era: Why Influence Matters More Than Authority
Marketing leadership today looks nothing like it did a decade ago. The modern marketing...
Why First-Party Data Will Decide the Future of Marketing
Marketing is entering a decisive phase. For years, brands relied heavily on third-party data...
Marketing Automation Without Losing the Human Touch
Marketing automation has moved from being a nice-to-have to a necessity. Brands today communicate...
inGENERAL
The Hidden Cost of Poor Customer Experience and How Brands Can Fix It
Many brands still treat customer experience as a support function rather than a growth...