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Consumers have more choices than ever. From the content they see on social media to the apps they can download, there’s so much choice available. However, this presents challenges as not all of these options will be relevant for everyone all of the time. This is where personalisation comes in. With a digital marketing strategy that incorporates personalization, you can tailor your content and offers to better target your audience and increase your conversion rates from these efforts. This article will explore how personalisation can help you with your digital marketing strategy and why it works.

What is Personalisation?

Personalisation is the process of tailoring digital marketing content and offers for an individual consumer. Personalisation can be done on an ad-by-ad basis, or it can be applied on a more overarching level. For example, a digital marketing campaign that focuses on driving traffic to a product page or email opt-in form could be “personalised” by adding text and images that are specific to the person viewing the ad or content. Alternatively, a campaign that aims to drive purchases through email drip marketing could be “personalised” by adding keywords, images, and other content that are specific to the person receiving the emails.

Why Personalisation Works in Your Digital Marketing Strategy

Personalisation can help you with your digital marketing strategy in two main ways. First, you can use personalisation to target your content and messaging to better engage your audience and increase their conversion rates. This will take your digital marketing from “broadcast” to “pointed”, allowing you to reach more people with your content and offers.

4 Benefits of Using Personalisation in Your Digital Marketing Strategy

– Higher Revenue: Personalisation can increase your revenue as it allows you to target your content and offers to a specific audience. Because you’re customising your content and offers to each person, you can increase your revenue per person by increasing the number of people you reach. — Better Engagement: Personalisation can help you improve the engagement of your brand. It can allow you to address each person’s specific interests and needs, increasing their level of engagement with your brand. — Longer-Lasting Impacts: Personalisation can help you create a more lasting impact on your audience. By allowing people to connect with your brand on an individual level, you can make an impact on them for a longer period of time. — Greater Safety: Personalization can help build your brand as a trusted source of information. By customising each piece of content and offers you send to your audience, you can build trust with your audience that your content is safe for them to read and use.

Strategies for Using Personalisation in Your Digital Marketing Strategy

Some of the best strategies for using personalisation in your digital marketing strategy include: — Use Personalised Images: To start, use personalised images when possible. It’s likely that your audience will be more engaged with your brand if they can see themselves in the content and offers of your marketing initiatives. — Create Custom Content: Create custom content that is relevant to your audience. This content can be as basic as adding names and addresses to a piece of content, or as complex as creating a video series that addresses a specific interest in your audience. — Use Keyword Tracking: Keyword tracking allows you to see what keywords your audience are using in their content. By tracking the keywords that people are using, you can create content and offers that are more relevant to your audience. — Measure Success: Personalization can be tricky to measure as you can’t just track the amount of engagement you get from your content. You also have to track how much money you make from the sales that come from these engagements. — Be Diverse: Be diverse when it comes to your audience. If your target audience is a specific type of person, be sure to create content and marketing initiatives that are relevant to that type of person. — Test, Test, Test: Personalisation is a tricky thing to get right. You want to make sure that each person is receiving the correct content and offers, and that this content is the correct level of personalisation for that person. — Final Words: Wrapping Up This article explored how personalisation can help you with your digital marketing strategy and why it works. You can tailor your content and offers to better engage your audience and increase their conversion rates from these efforts. These strategies for using personalisation in your digital marketing strategy will help you get the most out of this method.